‘Veg Out’ in Sheffield’s Peddler Warehouse showcases plant-based vendors from across the North  

A quarterly plant-based event with craft beer, live music, independent stalls and food vendors was held at Kelham Island’s Peddler Warehouse on Saturday.

The Veg Out event on Burton Road, which takes place every three months due to its large success, celebrates all things meat and dairy-free.

A line-up of independent stalls, live music, local brewers and craft beers was joined by vegan food traders such as Seitan’s Kebab and Ananda Foods. 

Matt Booth, one of the owners of Seitan’s Kebab said: ‘‘I suppose everyone here is a small business so it’s helping them a lot.”

“It has a positive effect on us being here, we get sales and exposure. I don’t know about the businesses from Sheffield but we’re from Manchester and the events we have there help push our brand.’’

He said: ‘’In Manchester where we’re from, there are lots of small events like these with similar setups.”

“Some of it is funded through the council to help local businesses but most come from further afield and companies looking to profit. It’s definitely mixed.’’

Ananda Townend, the owner of Ananda Foods said: ‘’Events like these are very good, it gives you exposure, it helps sales. But I think mainly you’re getting your brand out there for people to try.’’

She said: ‘’There tends to be a lot of markets like these organised by local businesses, it seems that councils aren’t doing much themselves. It’s always down to individuals to promote their own brand and their products.”

Ananda Townend, the owner of Ananda Foods, selling gelatine-free vegan and vegetarian marshmallows.

Not only does Veg Out help support small vendors but it celebrates making healthier decisions and choosing products that are both sustainable and tasty. Both Seitan’s Kebab and Ananda Foods, believe that events such as these influence people to try meat and dairy-free products.

Mr Booth said: ‘‘I think other people have this stigma attached to vegetarian and vegan food. They think it’s bland and boring, so when they come to events like this I think it shows them it’s not like that. It encourages them to try something new and change their habits.’’

Ms Townend said: “Events like these definitely influence people, they’re learning that being vegetarian or vegan is more sustainable and more healthier as well as learning about nutrition and cooking.”

“A lot of people just buy ready meals when they want to try something vegetarian.”

“I think this sort of thing is about educating yourself and learning more about what you put into your body and the general impact it is having.’’

Written by Amara Keeling

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