Sheffield Council shows support for Safer Sleep Week

Sheffield City Council’s ‘Baby Safe’ campaign is targetting new dads across the city as part of this year’s National Safer Sleep Week.

Today marks the start of National Safer Sleep Week and the council have launched their Baby Safe campaign in partnership with the NHS which is an initiative that provides support and advice to help new and expectant parents keep their babies safe.

Newly released figures have shown that during 2018 the rates of sudden death syndrome, otherwise known as cot death, had increased by 7% compared to the previous year.

Councillor Jackie Drayton, Cabinet Member for Children, Young People and Families, said: “I’m so pleased to support the safer sleep campaign, to share the important messages and to encourage all new parents/carers to follow the safer sleep guidance.

“I know that being a new parent can be amazing but sometimes scary experience and to go through that life-changing event during this pandemic may have been extra challenging.”

The Safer Sleep campaign was launched in 2015 by The Lullaby Trust, who aim to reach as many families as possible with life-saving safer sleep advice.

While there is no known cause for sudden infant death syndrome, the trust wants to make parents aware of how they can take steps to reduce the risk.

The guidance includes placing your baby in a cot in the same room as you for the first six months and always placing your baby on their back to sleep.

This year’s campaign is focused on reaching out to dads so they can understand safer sleep guidance and how to reduce the risk of cot death.

Stephen Green, Senior Parenting Practitioner at Sheffield City Council, said: “There is so much to learn as a new parent that it can be overwhelming.

“By following safer sleep guidance for every sleep, parents can be reassured they are doing everything they can to reduce the risk of sudden infant death syndrome.

“It’s really important that dads have access to all of this advice too, as consistency is so important for babies.

“In our parenting programmes, available through Sheffield Parenting Hub, we try to be as inclusive as possible to make sure that dads and male cares are getting all the help and support they need.”

For more information about Safer Sleep Week visit and for more information about Baby Safe visit

Written by Molly Ashman

Student Journalist. Work experience at West Midlands paper, the Express and Star with three published articles.

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